PROTECT OUR WINTERS:
"STOKE THE VOTE"

MY ROLE:
prOGRAM manager 
Agency: Studio Mega

In 2022, Protect our Winters took initiative to tackle the critical issue of low to mid propensity voting regions by creating their 5-month campaign, "Stoke the Vote". This campaign began with the storytelling component, aligning and crafting messaging specific to POW's athlete ambassadors and their sports. We developed a strategy and timeline spanning the campaign's 5 months. We created three distinct visual identities for this campaign, ultimately landing on a blend of two with knockout color palette. From there we created social asset templates, designed static and animated for ambassadors to overlay onto their posts, and delivered specific to the 5 primary ambassador sports: skiing, snowboarding, biking, climbing, and trail, along with several brand affiliate partner toolkits.