TIMBERLAND: "BUILT FOR GOOD"

My Role:
Program manager
Agency: Studio Mega

"Built for Good" came to life for Timberland's global holiday campaign in 2022. This collaboration encompassed comprehensive guidance for both photos and videos, a strategic messaging approach, typography and layout recommendations, and an extensive collection of campaign visuals suitable for deployment across both digital and retail platforms.

The meticulously executed campaign showcased four pivotal product launches, each aligning with distinct seasonal sales opportunities. The messaging was thoughtfully updated throughout the year, maintaining the consistent theme of "Built for Good" across all creative assets delivered.

​PROJECT COMPONENTS

• Ideation / Concepts

• Art Direction, Brand Identity

• Campaign Messaging + Strategy

• Digital Design

• Retail Design 

• 3d Environmental Design

• Digital Asset Production​​

• Social Asset Production

• Global Adaptation​