brigit cheshire
xbox: Black Panther & Burberry Minecraft
MY ROLE:
project manager / producer
Agency: Studio Mega
Two particularly iconic collaborations with XBOX were Marvel's Black Panther and the unlikely matchup: Burberry and Minecraft. XBOX wanted to craft an interactive and custom seeding kit for both collaborations featuring their Series–S console. These two projects began with creative ideation, followed by collaboration with local fabrication studios to design every unique detail to make up these kits.
Black Panther's final kit included laser-cut gold-detailed aluminum fists representitive the Wakanda salute and fitted to charge the custom-wrapped controllers, a Vibranium-inspired bracelet with a secret inscribed XBOX code, a console wrapped in the famous Black Panther Suit, all encased in a laser-etched acrylic display.
XBOX's collaborative Burberry x Minecraft kit included a custom eco–conscious case crafted from recycled cardboard to host their delightfully inspired wrapped console and controller. Finished off with luxe ribbon pull-tabs and a festive gaming card.
PROJECT COMPONENTS:
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Ideation / Concepts
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Seeding Production
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Art Direction
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Product Design
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Product Fabrication
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Vendor Management
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Photography
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Social Media Content